Three small clothing store marketing sense and sentiment - Apparel, Marketing - Clothing industry

Always thought he was about Marketing , And was often invited to the marketing of the industry will serve as keynote speaker, a few days ago have nothing else, then to friends of the small Clothing Store your hospitality, just two days, made me more than 10 square meters in this modest little shop, I found a lot of shame for marketing reasons, and these small business marketing reasons, turned out to be so simple and obvious yet so practical.

Costs, competition and profit Purchase, the friend spotted a Clothing , 60 per unit wholesale price, is preparing to deal, an acquaintance told that somewhere in the paragraph 50 of apparel wholesale, so the rush 40 minutes later, a group of friends tired to buy 50 of this style clothes , remove the tolls, fares, each clothes, but save a few dollars.

Analysis?? In the industry for each piece of clothing into the store, the owner will generally increase about 50%. If the purchase price in accordance with 60 per single calculation, then sold for 90 yuan each friend, gross profit is 30 yuan; If the purchase price is 50 yuan, then the clothes can be sold for each 75 yuan, gross profit was 25 yuan, a decrease of 5 element of profit, but the advantage has become a friend.

The first case: If the people of the same series of clothing to sell 90, a friend can sell 90, then the gross margin up to 40 yuan, a friend of the profits at their highest point;

Second case: if someone sold a 75 yuan to see a friend, but also adjust the price to 75 dollars, so a friend of gross profit is 25 yuan, while other people's gross profit is 15 yuan, the profits are still friends highest point;

Third scenario: If the clothes which Sell Smooth, others insist on selling to cost 90 yuan, 75 yuan a friend to sell, then the friend's single transaction price of 15 yuan less than the others, seems to point lower profits friends, but because of quality, style as comparable strong So a friend of the volume will surpass others, according to 1:1.5 in the transaction value, a friend of the profit point is still the highest, and under normal circumstances, a friend in a time of low prices, other shop owners can not maintain high prices, so clothes will unmarketable, so can only be carried away to friends, sell back to the second case;

Fourth case, if the poor sales, then this series of models, friends can be the price of 55 yuan a clearance, and other shop owners have to for the price of 65 yuan a clearance, the loss of friends, still the lowest.

Market sentiment: Today many of the big companies selling products high-rolling, although the relationship between computing costs and profits, but a few can be strict this predicament? "Cost savings is to increase profits," then people familiar with marketing, but mostly in slogans stage. "A short step Erzhi miles", if you really insist on quality in case of strict cost-related, corporate profits how can we not rise?

Course, shoddy so-called "compression cost" is the exception, its own law.

I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as children timberland boots , steel toe guard.